Job Description

About the job

Job Designation: Marketing Manager – RoadMate

Job Location: Cochin

Are you passionate about driving marketing strategies and making an impact in the automotive industry? Join RoadMate, the industry leader in transforming the automobile service experience, as a Marketing Manager! If you have a flair for marketing, a creative mindset, and the ability to lead our marketing efforts, we want you on our team.

Responsibilities:

Strategize and Innovate:  Craft and execute enchanting strategies that transmute RoadMate into an indelible presence in the minds of our customers

Customer-Centric Approach: Understand customer needs, preferences, and behaviours to tailor our brand messaging and experiences effectively.

Content Creation: Oversee the creation of compelling marketing content, including website content, social media posts, advertisements, and promotional materials.

Brand Management: Ensure brand consistency and integrity across all marketing materials and campaigns. And Increase the Visibility of RoadMate Logo

Team Leadership: Lead and inspire the marketing team, fostering a creative and collaborative work environment.

Budget Management: Manage the marketing budget effectively, optimizing spending to achieve maximum ROI.

Campaign Evaluation: Monitor and evaluate the performance of marketing campaigns, making data-driven adjustments for continuous improvement.

A Day in the Life at RoadMate

– Collaborate with the marketing team to brainstorm and execute new marketing initiatives.

– Analyse marketing data to measure the success of campaigns and provide insights for future strategies.

– Stay up-to-date with industry trends, emerging technologies, and consumer behaviours

-Work closely with teams at each location to ensure that brand consistency is maintained while adapting to local needs.

Our Needs

– post graduate (preferred) in Marketing or any related field, with a creative mindset, strong communication skills, and a passion for marketing. Freshers are always welcome.

– A forward-thinking approach to marketing and a commitment to staying current in the field.

Join us and be a driving force in revolutionizing the automobile industry through innovative marketing strategies while enhancing your own professional growth.