Digital Marketing Specialist

Digital Marketing, Sales, Sales and Marketing
February 29, 2024

Job Description

About the job

About the Company

As a leading product-based company, we specialize in developing innovative software products that cater to customers globally. Our focus is on delivering exceptional value through our in-house software solutions.

Job Overview

We are seeking a highly skilled Digital Marketing Executive to spearhead our digital marketing initiatives worldwide. This role involves managing and optimizing our digital marketing activities, focusing on promoting our proprietary software products. The ideal candidate will possess a deep understanding of current digital marketing trends and have a proven track record in handling various digital advertising platforms and SEO strategies.

Key Responsibilities:

  • Digital Marketing Management: Oversee and execute digital marketing strategies across global markets, ensuring alignment with company goals and brand identity.
  • Campaign Optimization: Regularly optimize paid advertising campaigns on platforms like Google AdWords, Facebook, and Instagram. Focus on retargeting, cost optimization, and achieving high conversion rates. Analyse ROI by country and region to make data-driven adjustments.
  • Content Development: Create compelling and SEO-friendly content, including blogs, posters, and articles, using advanced tools like Chat GPT. Ensure content is engaging and relevant to our target audience.
  • SEO Strategies: Implement and refine White Hat SEO techniques to maximize online visibility and website traffic. Stay updated with the latest SEO trends and algorithm changes.
  • Social Media Collaboration: Form strategic alliances with social media influencers to promote and highlight our products, enhancing brand awareness and reach.
  • Sales Collaboration: Work closely with the Sales Team to evaluate the effectiveness of various digital marketing campaigns, focusing on conversion rates and customer engagement.
  • Content Management Systems: Utilize different content management systems, like WordPress, to ensure seamless content publication and management.

Skills and Qualifications:

  • Strong understanding of the latest trends in the digital marketing industry.
  • Experience in managing Google AdWords, Facebook, and Instagram Ads, with a focus on retargeting, cost optimization, and high conversion rates.
  • Proficiency in White Hat SEO practices and techniques for maximum online visibility.
  • Ability to craft engaging content using AI tools like Chat GPT.
  • Familiarity with various content management systems, particularly WordPress.
  • Excellent communication skills in English, both written and verbal.

Educational Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field. Relevant experience may be considered in lieu of formal education.

Experience:

  • 2 years of experience in digital marketing, preferably in a product-based company.

We offer a dynamic work environment, competitive salary, and the opportunity to be a part of a forward-thinking team. If you are passionate about digital marketing and excited about driving growth for innovative software products, we would love to hear from you.

Job Type: Full-time

Salary: ₹15,000.00 – ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time

Schedule:

  • Day shift

Supplemental pay types:

  • Performance bonus

Ability to Relocate:

  • Thiruvananthapuram, Kerala: Relocate before starting work (Required)
  • Work Location: In person