Digital Marketing Specialist

Ad Serving, Campaign Management, Digital Marketing, Online Makreting, Sales and Marketing, Search Engine Optimization, SEO, Social Media Marketing
February 1, 2024
Full Time

Job Description

About the job

Position Overview:

We are seeking an Expert Performance Marketing Specialist to lead our digital advertising efforts with a focus on maximizing ROI through strategic ad management and innovative campaign strategies. This role requires a seasoned professional with a strong background in ads management platforms (such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and a proven track record in developing and executing high-impact performance marketing strategies. The ideal candidate is data-driven, with an analytical mindset, and possesses the creativity to leverage insights for optimizing ad campaigns across various digital channels.

Key Responsibilities:

  • Develop, execute, and manage comprehensive performance marketing strategies to achieve business objectives, including lead generation, customer acquisition, and brand awareness.
  • Expertly manage ad campaigns across multiple platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms), ensuring optimal performance and ROI.
  • Conduct thorough market research, competitor analysis, and audience segmentation to identify targeting opportunities and enhance campaign effectiveness.
  • Leverage analytics tools to monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
  • Collaborate with the creative team to develop compelling ad creatives and landing pages that align with campaign objectives and audience interests.
  • Optimize campaigns through A/B testing, keyword research, bid management, and ad copy optimization to maximize conversion rates and reduce CPA.
  • Stay abreast of the latest trends and advancements in performance marketing, digital advertising technologies, and algorithm changes to maintain a competitive edge.
  • Manage budgets efficiently, allocating spending strategically across campaigns and platforms to achieve the best possible outcomes.
  • Foster strong relationships with ad platform representatives and leverage these partnerships to gain insights and access to beta features.
  • Provide mentorship and guidance to junior team members, fostering a culture of learning and continuous improvement within the team.

Qualifications:

  • Proven experience as a Performance Marketing Specialist, Ads Manager, or similar role, with a strong portfolio demonstrating successful campaigns and ROI improvements.
  • Expert knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics tools (Google Analytics, etc.).
  • Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent understanding of conversion optimization, online customer acquisition strategies, and performance marketing metrics.
  • Creative mindset with experience in ad creative development, testing, and optimization.
  • Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet tight deadlines.
  • Excellent communication and collaboration skills, capable of working effectively with cross-functional teams.
  • Bachelor’s degree in Marketing, Business, or related field; certifications in digital marketing or advertising platforms are a plus.
  • Willingness to continuously learn and adapt to new technologies and marketing trends.

We Offer:

  • A dynamic and challenging environment where your work directly impacts the company’s growth.
  • Opportunities for professional development and career advancement.
  • Access to cutting-edge tools and technologies in digital marketing.
  • A collaborative team culture that values innovation and creativity.

How to Apply:

  • Please submit your resume, a cover letter detailing your experience and achievements in performance marketing, and any relevant certifications on info@bridgekala.com. Include case studies or examples of campaigns you have managed, highlighting your strategies, execution, and results.