Digital Marketing Manager

Content Marketing, Digital Marketing, Facebook Marketing, Google Ads, Performance Marketing, Social Media Marketing
March 1, 2024
Full Time

Job Description

About the job

Thrillophilia’s journey began back in 2011 when the global market was still too young for online travel transactions. Ever since we have grown to become India’s largest online platform for booking travel experiences across 55+ countries.

Thrillophilia grows on a strong foundation of innovative travel technology, great on-ground presence & support, and hand-curated local experiences to bring our 100 million+ users the most delightful holiday experience every year. With multiple tourism and start-up awards as well as global recognition under our belt, we have scaled twelve-fold over the past three years.

Responsibilities:

  • Marketing Strategy: Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
  • New Category Creation: Identify and evaluate opportunities for new product categories, leveraging market research and consumer insights.
  • Product Line Launch: Lead the successful launch of new product lines, from concept development to go-to-market strategy.
  • Data-Driven Optimization: Analyse data and key metrics to identify growth opportunities, optimize customer journeys, and enhance conversion rates.
  • Sales Funnel Optimization and automation: Continuously improve the sales funnel by implementing A/B tests, conversion rate optimization, and user experience enhancements.
  • Team Leadership: Build, lead, and inspire a high-performing growth team, providing guidance, mentorship, and professional development.
  • P&L Ownership: Take ownership of the overall profit and loss (P&L) for the assigned business module, driving revenue growth and profitability.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
  • Minimum of 4 years of experience in growth marketing, product management, or a related role.
  • Proven track record of successfully driving growth initiatives, launching new products, and achieving revenue targets.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience in team leadership and people management, fostering a collaborative and innovative work environment.
  • Excellent communication, presentation, and interpersonal skills.
  • Entrepreneurial mindset with a passion for innovation and continuous improvement.

Join us in shaping the future of travel and embark on a journey of growth and success with Thrillophilia!