Digital Marketing Executive

Analytical Skills, Data Analytics, Digital Marketing, Facebook Ads, Google Ads, Google Analytics, Market Research, Marketing Strategy, Sales, Sales and Marketing
March 1, 2024
Full Time

Job Description

About the job

Company Description

zingbus is a sustainable intercity travel company that currently operates over 350 buses across 300 cities in India with the trust of more than 3 million travelers. The company works closely with 70+ small and medium-sized bus companies to provide a better experience for travelers and contributes to the electrification of their bus fleets. zingbus is a YCombinator company and backed by marquee investors such as Infoedge Ventures, Advantedge Founders, 9Unicorns, Aman Gupta, Anupam Mittal, and Ritesh Agarwal.

Role Overview

Zingbus is seeking a Digital Marketing Executive to join our team. The ideal candidate will be responsible for

managing and optimizing ad campaigns on advertising platforms such as Google, FB, and LinkedIn. The ideal

candidate should be exceptionally detail-oriented, capable of multitasking effectively, and possess a profound

understanding of different ad platforms, current trends, and the nuances of the travel industry.

Role Description

1. Plan, execute, and optimize advertising campaigns on various platforms like Google ads, FB ads, LinkedIn

ads to meet business objectives

2. Track and Analyze KPIs such as CTR, CPC, CPA, and conversion rates to evaluate campaign success.

Provide data-driven insights and recommendations for improvement.

3. Collaborate with the marketing team to set and manage advertising budgets efficiently. Ensure cost-effectiveness and maximize returns within budget constraints.

4. Work collaboratively with creative teams to develop compelling ad creatives and engaging copy.

Conduct A/B testing to optimize ad variations.

5. Stay updated on industry trends, competitor strategies, and emerging technologies in performance

marketing. Implement best practices and innovative approaches based on industry insights.

Qualifications

1. 2 years of work experience; experience in digital/performance marketing

2. Ability to work efficiently and effectively in a fast-paced environment

3. Detail oriented, and able to juggle multiple tasks and deadlines in a fast-paced environment

4. Proficiency in tools such as Google ads, FB ads, etc.

5. Should be willing to learn new technical skills and keep themselves updated to grow in the role.

6. Certifications in Google Marketing Platforms would be an added advantage.