Digital Marketing Specialist

Digital Marketing, Google Analytics, Research Skills, Social Media Marketing, Social Media Optimization
March 1, 2024
Full Time

Job Description

About the job

Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Manager to oversee our digital marketing strategies and drive online growth. The ideal candidate will be well-versed in various digital marketing channels and possess a deep understanding of data-driven marketing techniques. As a Digital Marketing Manager, you will be responsible for developing, implementing, and optimizing our online marketing campaigns to increase brand visibility, drive traffic, and generate leads.

5+ years of experience in digital marketing, with a track record of successful campaigns and team management.

 

Responsibilities:

 

  • Develop and execute comprehensive digital marketing plans across various platforms, including SEO, SEM, email marketing, social media, and content marketing.
  • Analyse data and key performance indicators to measure the effectiveness of digital marketing efforts and make data-driven decisions.
  • ·Manage and optimize the company website to improve user experience and increase conversions.
  • Collaborate with the content team to create engaging and relevant content that aligns with marketing objectives.
  • Monitor industry trends and stay updated on the latest digital marketing tools and best practices.
  • Conduct market research to identify target audiences and develop audience-specific marketing strategies.
  • Work closely with other marketing team members to ensure integrated marketing campaigns.

 

Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing, with a track record of successful campaigns.
  • Strong analytical skills and proficiency in using data analysis tools.
  • ·Excellent communication and interpersonal skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Knowledge of website analytics tools (e.g., Google Analytics) and digital marketing software.