HEYDUDE: Digital Marketing Manager India

A/B Testing, Ad Serving, Adobe Analytics, Campaigns, Digital Marketing, Marketing Budget Management, Marketing Campaigns, Paid Social Media, Remarketing, Web Analysis
March 11, 2024
Full Time

Job Description

About the job

Become part of the HEYDUDE Family and work in a unique environment with a ‘start-up dynamic’ under the umbrella of a fast growing and solid global brand.

Become a DUDE!

HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE pays diligent attention to detail, and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its innovative, ultra-light comfort and casual, yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and high profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for teamwork, career growth, and best practice sharing across the two brands.

Introduction on the role:

As Digital Marketing Manager you will be responsible for the planning and execution of Heydude India advertising strategy – including Paid Search, social media, Remarketing and Affiliate – for HD online stores as well as for marketplaces. You are responsible for driving brand awareness and consideration by developing and executing marketing campaigns in line with brand strategy. You will be responsible for managing relationship with marketing partners i.e Google, Facebook, CRM partner, agency etc.

What will you do?

 

  • Manage the digital marketing budget in the most effective way.
  • Bring creative ideas to drive Brand awareness and consideration.
  • Coordinate the execution, optimization and analysis of Search Advertising campaigns on Google and Search Remarketing campaigns;
  • Coordinate the execution, optimization and analysis of Paid Social, Display Remarketing and Affiliate;
  • Coordinate the execution of Marketplace campaigns at marketplaces.
  • Evaluating digital marketing campaigns for their effectiveness and ROI together with finding opportunities to constantly optimize for reaching the set KPI targets;
  • Collaborate to develop the go-to-market tactics for advertising channels.
  • Feed optimization and campaign tracking set up.
  • Keep your knowledge up to date with the latest industry trends and new features.

Who are you?

 

  • At least a bachelor’s degree in Marketing, Economics, Business Informatics or related field of study;
  • 4+ years of proven experience in digital marketing and managing a team
  • Good understanding of Search advertising, SEO, Paid Social, Remarketing and Affiliate;
  • Analytical mind set, detail oriented, good with numbers and capable to create forecasts on how to optimize the available marketing budget within different markets and in line with the business goals/KPIs;
  • Demonstrate knowledge and experience in Google Analytics, Adobe Analytics, A/B testing and keywords analysis for driving campaign design and successful roll-out;
  • Proven ability in manually optimizing and effectively expanding large Paid Search accounts. The knowledge of bid management tools, AdWords spreadsheets or paid search automation is a plus;
  • Innovative, flexible, and creative problem-solving skills with a strong ability to prioritize multiple projects;
  • Experience with marketplace advertising is a plus
  • Experience with presenting results and opportunities with higher management
  • Detailed planning balanced by flawless execution;
  • Excellent English communication skills, both verbal and written. The knowledge of additional European languages is a plus;
  • Up-to-date with the latest trends and best practices in the digital landscape.

What do we offer?

 

  • A job within a unique environment with a ‘start-up dynamic’ under the umbrella of a fast growing and solid global brand;
  • A fair salary and a bonus opportunity;
  • Fun workplace, innovating working environment;
  • Discount on the most comfortable shoes in the world;
  • Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;
  • And so much more!

Sounds pretty amazing right? Well, what are you waiting for?!

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.