Senior Associate- Category (Footwear)

Consumer Behaviour, Fashion Management, Gross Margin Analysis, Key Performance Indicators, Pricing Strategy, Product Knowledge, Range Building, Spreadsheets
March 12, 2024
Full Time

Job Description

About the job

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Key Objectives

  • Responsible for delivering Key KPIs of maximizing Sales, Gross margin, range building and Brand focus for non- inline footwear category while catering to the requirements of all channels. Key responsibilities include but are not limited to:
  • Overall assortment planning for the category in sync with Key brand initiatives for the season, target customers for each format (product and pricing) and strategic objectives for the season/year. Maximizing Gross profit through right pricing strategy and cost optimization with local sourcing teams Range building from Global inline range and plugging gaps for India market from local sourcing
  • Achieving topline and bottom line for the category as per Puma India short- and medium-term objectives
  • Range Planning and assortment building – Global Inline and non-inline (India specific developments)
  • Responsible for driving this business along with the Sales team with a view to achieve market leadership
  • Analyzing gaps in the range from Global and fill them through developments locally for Indian market
  • Right pricing strategy to maximize ASPs, margin and sell thrus
  • Cost negotiations with sourcing teams to maximize input cogs and drive right pricing
  • Managing end to end process of order placement, tracking and delivery monitoring to ensure timely launches in alignment with channel level launch targets
  • Maximizing option and sales efficiency on non-inline (local) developments
  • Closely coordinating with channel merchandising, sales, customers, and other internal departments to deliver on all objectives
  • Coordinating with marketing, VM, training and other demand and awareness building teams to drive category focus
  • Providing leadership, development, and guidance to the team to execute category goals
  • Maintaining updated knowledge of key competitor products, distribution, and pricing strategies
  • Actively tracking fashion and consumer trends to continuously look for opportunities to grow business and plug gaps

Eligibility Criteria and Functional Competencies:

  • MBA/Degree in business studies. Related education in Fashion Management is an added advantage
  • 2-4 years of Experience in working with a retail/fashion/branded environment Good knowledge of excel Sharp and Aggressive
  • Strong Stakeholder management, influencing and communicating skills General knowledge of go-to-market processes Strong analytical skills
  • Technical product knowledge Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools.
  • Fluency in the English language (speaking, reading, writing) at business level Interested in working in a truly multicultural environment

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and Stichd, and is headquartered in Herzogenaurach, Germany. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all, is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.