Marketing Manager – South Asia (Unilever International)
Job Description
About the job
JOB TITLE: Marketing Manager – South Asia (Unilever International)
JOB LOCATION: Mumbai, India
RELOCATION TERMS: Local terms
UNILEVER INTERNATIONAL IS…
Unilever International (UI) is an alternative but complimentary route to market, servicing white space opportunities not exploited by local operating countries. This is amongst Unilever’s fastest growing global business unit with 8 hubs (Singapore, US, UK, Korea, India, Dubai, France and the Philippines) with a diverse range of products, with expertise in utilizing 3rd party distributors and consolidators to reach consumers in over 75 countries.
We treat the business as our own. We introduce Unilever’s brands into geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.
As Unilever’s growth engine, we establish global businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.
PURPOSE OF THE JOB…
You will build premium international brands as well as Core SA brands focusing on all channels’ RTM in one of Unilever’s top priority markets – South Asia, where we have a strong pipeline of current & future brands (Unilever owned and acquired). These include iconic brands like Brut, St. Ives, Cif, TRESemme, Dove, Horlicks, Bru, et. al.
You will leverage e-commerce channel, traditional/digital and shopper marketing to build brands rapidly, partner with global and regional product development teams to analyse the performance across SA markets and lead cross-functional UI teams to land innovations in market with impact.
You will have end to end responsibility and accountability for the brand building and marketing activities for focus brands in South Asia.
Key Responsibilities
- Refining marketing strategy with focus on Digital/Social and how effectively engage consumers with our seeding portfolio of premium brands targeted at high income consumers.
- Developing disruptive best-in class omni-channel marketing plans for big bets and key launches
- Drive consumer in-sighting and research initiatives for effective market development and measurement of marketing activations across SA
- Managing and owning new product development and innovations across key brands keeping SA and Global markets in perspective
- Leading monthly and quarterly business reviews with global and regional leadership teams
- Leading/Active participation in Annual Joint Business Planning with CD function, Global Category teams and key customers such as Amazon, Nykaa, Reliance
- Analysing ROIs and ROAS on media spends across brands and working towards deriving efficiencies across channels
- Effective management of media budgets for South Asia across brands and categories
Key Requirements
- MBA/Master’s degree
- More than 7 years of brand building experience. Digital exposure is preferred
- Strategic, highly adaptable, and entrepreneurial person
- Have strong track record of consistency in market delivery
- Have strong communication, negotiation and influencing skills with senior C-suite stakeholders
- Have experience working in cross-functional teams
