Partner Marketing Lead – Enterprise Futuring

Analyst Relations, Brand Perception, Business Communications, Campaigns, Integrated Marketing, Key Performance Indicators, Market Planning, Marketing, Marketing Budget Management, Value Propositions
March 14, 2024
Full Time

Job Description

About the job

Wipro’s Enterprise Futuring business line provides clients across industries best-in-class technologies at scale to achieve positive business outcomes. We are looking for a partner marketing lead to support AI partners in our Enterprise Futuring business line. It’s an opportunity to bring your experience, and help our clients to underpin their transformation, create new business models and deliver value across customer journey leveraging the partners and platforms.

The marketing lead will be responsible to work jointly with the partners and for creating quality content, building awareness, knowledge, and consideration of Wipro in this space, with clients, prospects, analysts, employees, and other stakeholders. Success will be measured by the ability to execute initiatives agreed upon, which will establish Wipro as a market leader.

Roles & Responsibilities:

This position is specifically responsible for the following:

  • Establish Wipro as the partner of choice, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts, and more.
  • Design, develop, and execute an integrated joint marketing plan aligned to business goals while working with internal and external stakeholders including agencies. Refine the plan on a regular basis to align with the sales and overall business strategy.
  • Work with the business and partner to develop joint thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs. Track the effectiveness of the content.
  • Identify, develop, and execute events, both virtual and in-person, aligned to the joint marketing plan.
  • Oversee participation in analyst and advisor reports, working with Wipro’s analyst relations team as well as the business.
  • Track Marketing budgets and KPIs. Report results internally and to partner organization.
  • Work collaboratively as a team player with marketing, partner organization and business colleagues.

Qualifications:

The successful candidate possesses the following:

  • 8 to 10 years of integrated marketing experience
  • Strong preference for experience in working with one or more partners (likes of NVIDIA)
  • Ability to build strategic perspective, influence, and ability to execute it.
  • High impact business communication skills
  • Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices.
  • Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition.