Activation Manager – Marketing

Brand Activation, Fast-Moving Consumer Goods (FMCG), Marketing, Product Management
March 21, 2024
Full Time

Job Description

About the job

Key Accountabilities/ Responsibilities

  • Lead on ground activations for all Zydus Wellness brands
  • Develop comprehensive framework to successfully build activation as critical pillar for driving brand growth
  • Identify avenues of connecting to consumers on ground to increase brand visibility and drive trails/awareness
  • Bring innovation in activation mechanics, making Zydus Wellness best-in-class in our categories
  • Build calendar for activity & program in line with business & brand objective
  • Collaborate with internal teams in planning/implementing effective activation programs, Example: School contact program, College activation, Mall activations Consumer connects, On ground visibility
  • Identify opportunities to improve consumer experience and optimizing cost by finding the right partner
  • Responsible for managing agencies starting from briefing to delivery of activation campaigns
  • Ensure execution of plans and evaluation of competition
  • Monthly/Quarterly review with internal stake holders
  • Manage & supervise activations closely to ensure seamless operations

Educational Qualifications

  • Graduate in any discipline with an MBA in Marketing

Experience (Type & Nature)

  • 8 – 10 years of professional experience
  • Must have consumer activation experience and on ground activation experience