Category Manager

Category Management, Growth Strategies, P&L Management
March 22, 2024
Full Time

Job Description

About the job

About Us:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from ‘Veda’ (knowledge) and ‘Tantu’ (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

🌐 Our Online Legacy:

Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India’s top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.

🏫 Expanding to Offline Centers:

With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

🔍 Our Mission and Vision:

Our sole mission remains unchanged: to create a world where quality education is easily accessible to all. Whether online or offline, we strive to offer an educational experience that surpasses traditional group classes in effectiveness and engagement. Our vision is to build a future where every child, regardless of their location or background, has the opportunity to learn from the best teachers and best systems to reach their full potential.

📈 Looking Ahead:

As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond

Job Description:

 

Title: Category Manager

Location: Bengaluru, India

Type: Full-Time

Working Days: 6 Days a week

As a Category Manager at Vedantu, you will be at the leading a business category, orchestrating its end-to-end management including profit & loss, distribution building, sales rigor, conversion rate optimization, and digital marketing and branding efforts. This strategic role demands an innovative leader capable of driving growth, enhancing brand visibility, and managing business costs efficiently. Collaborating closely with cross-functional teams, you will lead your category to achieve and surpass its business objectives.

Key Responsibilities:

  • P&L Management: Take full responsibility for your category’s profit and loss, ensuring financial health and growth.
  • Distribution and Funnel Expansion: Strategically expand distribution channels and enhance the top of the funnel to widen customer reach and engagement.
  • Sales Leadership: Implement robust sales strategies to ensure rigorous sales activity, meeting and exceeding sales targets.
  • Conversion Rate Optimization: Leverage insights and analytics to improve conversion rates, ensuring a seamless path from discovery to purchase.
  • Digital Marketing and Branding: Drive digital marketing initiatives and branding efforts to increase brand visibility and market penetration.
  • Team Leadership and Hiring: Build and lead a high-performance team, taking charge of hiring and developing talent to meet business needs.
  • Cost Management: Oversee business costs, ensuring optimal resource allocation and financial efficiency.

What We’re Looking For:

  • Entrepreneurial mindset, with the ability to operate in a dynamic and fast-paced environment.
  • Proven experience of 3+ years in managing business categories, with a track record of achieving growth and profitability.
  • Strong background in sales, digital marketing, and brand management.
  • Exceptional analytical and problem-solving skills, with the ability to drive insights from data.
  • Strong Bias to Action
  • Excellent communication and interpersonal skills, capable of building relationships and influencing across functions.

What We Offer:

  • A leadership role with direct impact on the company’s growth and market position.
  • The opportunity to be part of a pioneering team, working on new initiatives from the ground up.
  • A vibrant work culture that values innovation, teamwork, and continuous learning.
  • Competitive compensation package, including benefits and opportunities for professional growth.

Join us at Vedantu to lead a category towards unprecedented growth and success, shaping the future of education in India and beyond.