Brand Manager

Brand Management, ChatGPT, Communication, Creative Strategy, Emotional Intelligence, Event Management, Google Ads, Graphic Design, Online Makreting, Search Engine Optimization, Social Media Marketing
March 27, 2024
Full Time

Job Description

About the job

Job Title: Brand Manager

Location: [Trichy]

Job Type: Full-Time

Job Overview:

We are seeking a dynamic and experienced Brand Manager to lead the development and execution of comprehensive brand strategies. The ideal candidate will have a deep understanding of event management skills, SEO, proficiency in leveraging ChatGPT for brand communication, expertise in Google Ads, trafficking experience, and a background working with advertising agencies. As a Brand Manager, you will be responsible for enhancing our brand image, driving engagement, and ensuring consistent brand representation across various channels.

Key Responsibilities:

Brand Strategy and Positioning:

  • Develop and implement innovative brand strategies aligned with business objectives.
  • Utilize SEO best practices to enhance online visibility and search engine ranking.

Brand Communication:

  • Leverage ChatGPT and other AI tools for effective brand communication.
  • Manage brand communication channels, including social media, websites, and traditional media.

Event Management:

  • Plan and execute impactful events to promote the brand and engage with the target audience.
  • Coordinate logistics, sponsorships, and activations for successful event outcomes.

Marketing Campaigns:

  • Design and execute marketing campaigns to promote brand awareness and drive conversions.
  • Manage Google Ads campaigns to optimize online presence and reach target audiences.

Trafficking and Analytics:

  • Oversee trafficking activities to ensure seamless execution of digital campaigns.
  • Analyze performance metrics, adjust strategies accordingly, and provide regular reports.

Collaboration:

  • Collaborate with cross-functional teams, including sales, product development, and marketing, to align brand strategies.

Agency Management:

  • Interface with external advertising agencies, providing clear briefs and ensuring the delivery of high-quality creative assets.
  • Evaluate agency performance and provide constructive feedback.

Budget Management:

  • Develop and manage budgets for brand-related activities, ensuring cost-effectiveness.
  • Allocate resources strategically to maximize brand impact.

Brand Guidelines:

  • Establish and maintain brand guidelines to ensure consistency in messaging and visual elements.
  • Implement and enforce brand standards across all platforms.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 10 to 14 years of progressive experience in brand management, digital marketing, and event management.
  • Proven experience as a Brand Manager, with a track record of successful brand development.
  • Strong knowledge of SEO best practices and experience with ChatGPT for communication.
  • Proficiency in event management and coordination.
  • Hands-on experience with Google Ads and trafficking for digital campaigns.
  • Previous experience working with advertising agencies is highly desirable.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Excellent communication, project management, and leadership skills.