Digital Marketing Manager

Ad Serving, Content Creation, Digital Marketing, Marketing Campaigns, Online Makreting, Sales, Sales and Marketing
March 4, 2024
Full Time

Job Description

About the job

Fresh Prints is an NYC-based custom apparel brand. We find incredible students and give them the working capital, training, and support to build the business at their schools. We have 600+ students who will do $40+ million in sales over the next 12 months.

You’ll be focused on the next $100 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints?

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers but as entrepreneurs determined to drive the business forward.

This role is perfect for someone with 3+ years of experience in search and social ad marketing, paid ad campaigns, A/B testing, segmentation, conversion rate/funnel optimization, budget management, etc. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you’ll be given the space to own the ads channel.

We’re looking for someone willing to take ownership of projects, be super attentive to details, be proactive, stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges. Needless to say, you’ll grow as Fresh Prints grows. You’ll get the time and support you need to learn, develop professionally, and have a big impact.

Description of the Role

  • Own hitting our ad channel MQL volume and cost goals
  • Work with our agency to manage and build an overall search and social ads marketing strategy
  • Collaborate with our creative team to design ad creatives
  • Write compelling on-brand ad copy that grabs attention, communicates key messages, and drives action
  • Work with our agency to plan and execute A/B tests to evaluate different ad variations and optimize for better results
  • Continuously optimize ad placements, targeting options, and bidding strategies to improve campaign performance
  • Utilize audience segmentation strategies to target specific demographics, interests, and behaviors effectively
  • Ensure that all ads meet quality & brand standards
  • Generate comprehensive reports on advertising performance, providing actionable insights and recommendations to stakeholders
  • Manage advertising budgets based on performance, market trends, and business objectives
  • Conduct regular analysis of competitor advertising activities to identify strengths, weaknesses, and opportunities for differentiation
  • Collaborate with cross-functional teams, including revenue, brand awareness, and retention, to align advertising efforts with overall business goals

Requirements

  • 3+ years of experience with search & social ads
  • Proven experience in advertising management and funnel optimization
  • Strong understanding of digital advertising platforms like Google & Facebook Ads
  • Familiarity with advertising metrics and KPIs, such as CTR, CPC, CPA, ROAS, etc
  • Ability to multitask and manage multiple projects simultaneously in a fast-paced environment
  • Excellent analytical skills and ability to provide actionable insights from data
  • Excellent communication, negotiation, and interpersonal skills
  • Creative thinker with a passion for staying abreast of industry trends and innovations
  • Strong time management & prioritization skills
  • Super detail-oriented and meticulous with work
  • Self-motivated and excited to work on different projects

Personal Attributes

  • Proactive. You believe it’s always on you to ensure that anything you do is a success
  • In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone
  • Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go
  • Open to change. You’re inspired by the endless ways in which everything we do can always be improved
  • Calm under pressure. You have a sense of urgency but channel it into productively working through any issues
  • Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds

Compensation & Benefits

  • 14+ lakhs (per annum)
  • Health Insurance
  • Mental Health Benefits
  • The opportunity to learn a lot rapidly
  • Working with a talented and busy team dedicated to building a business together

Details

  • This is a WFH role and could be based anywhere in India
  • Hours are Monday – Friday, 12:30 PM IST – 9:30 PM IST

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.