Brand Manager

Brand Management, Brand Performance, Brand Strategy, Branding, Consumer Behavior, Distribution Strategies, Key Performance Indicators, Market Planning, Marketing, Return on Investment
March 22, 2024
Full Time

Job Description

About the job

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

 

Responsibilities

  • Lead end-to-end Go to Market for respective brands’ new launches;4Ps (Lead: Promotion, Monitor / oversee / influence; Pricing, Place and Product
  • Lead formulation and execution of brand strategy at India, Zonal
  • and state levels in collaboration with Field teams based on brand’s sales performance and KPIs
  • Support Micro-Marketing and experiential marketing to enhance brand engagement / imagery
  • Track and deliver Digital KPIs targets for the respective brands
  • Ensure media plans to deliver maximum ROI within allocated budget for the Quarter and the Year
  • Coordinate cross-functionally to ensure consistency in brand-related decisions
  • Analyze and report on brand performance to determine ROI
  • Monitor market and consumer trends
  • Develop pricing and distribution strategies

Qualifications

  • MBA (Must Qualification )
  • 9+ years’ brand management or marketing experience
  • Location – Gurgaon