Brand Manager (Auto)

Brand Management, Branding, Branding & Identity, Competitive Analysis, Market Research, Product Launch
March 22, 2024
Full Time

Job Description

About the job

Hiring for a leading Auto OEM for Delhi/NCR region.

Merchandise & Accessories Division

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

  • Lead end-to-end Go to Market for respective brands’ new launches; 4Ps (Lead: Promotion, Monitor/oversee/influence; Pricing, Place and Product)
  • Lead formulation and execution of brand strategy at India, Zonal and state levels in collaboration with Field teams based on brand’s sales performance and KPIs
  • Analyze and report on brand performance to determine ROI

Qualifications

  • MBA in Marketing
  • 8+ years’ experience in brand management