Cluster Head – West – Ad Sales (LCS & SME), Digital Business.

Job Description

About the job

SonyLIV is seeking an experienced Cluster Head – West – Ad Sales (LCS & SME), Digital Business. The primary role of the incumbent will be top-line and bottom-line responsibility of SME and LCS Business for Digital Business, West Region.

POSITION SPECIFICATION

Education: Master’s Degree

Experience: 13 to 16 years Ad Sales experience with preferably 4 to 5 years in Digital, should have managed mid-large size teams, Min $40mn revenue handling.

Location: Mumbai

Reporting Relationship: Head Ad Sales – Digital

Business/Channel/Function: Digital

Key Responsibilities:

• Maximizing monetization opportunities by creating and building the SME & LCS client base and constantly creating a digital brand need in the SME & LCS consumer segment.
• Strategize towards securing a steady base of both SME & LCS customers by means of acquiring long-term commitments.
• Developing preferred partnership with top digital advertisers and developing a network of channel partners through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals
• Adding to the existing client base to garner maximum share of digital advertising budgets.
• In depth account and channel management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches.
• The incumbent will be responsible for direct, SME & LCS sales, Revenue generation through sponsorship deals, Client and Agency Relationship Management
• Incumbent must have good organization skills and ability to get things done by liaising and managing expectations.
• Must possess excellent time management, scheduling, and organizational skills, be able to follow procedures, work well independently or in a team setting, be adaptable to changes.
• Experienced with sponsorship sales, sales on the SME side and excellent presentation skills will be preferred.

Critical Competencies:

Behavioural

• Excellent communication skills
• Highly Motivated
• High on ideation while creating brand solutions for the clients in-sink with their communication strategies.
• Must possess a strong understanding of the market.
• A proven record of achieving business and individual goals.
• Strong executor who is proactive and anticipates evolving business needs.
• Communicates clearly and effectively externally and internally and possesses strong interpersonal and relationship-building skills.

Technical

• Must have at least 12-15 years of media / advertising sales background. Preferably from TV Ad Sales + Digital Ad Sales
• Must be well versed with client strategies and advertising agencies and channel partners from West – should be well networked and connected.
• Efficient to handle business as an entrepreneur.

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer

of Choice’ and have been recognized as:

– India’s Best Companies to Work For 2021 by the Great Place to Work® Institute

– 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row – UN Women Empowerment Principles Award 2022 for Gender Responsive

Marketplace and Community Engagement & Partnership

– ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement

– ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!