Job Description
About the job
Responsibilities & Key Deliverables
Job Responsibility
- End To End Hyperlocal Campaign Management Identify Models and Campaign Trail for the month based on Volume Planning & Market Needs
- Digital Matrix Success: Driving RO I ZO Wise business
- Dealer Digital Performance: Hyperlocal Campaign Progression / Review : Track campaign lead flow,
- Field feedback on the leads shared.
- Digital Infrastructure :
- Standardized Dealer Digital Assets
- Google Business Profile : Sales and Service listing
- Locator / Landing Pages
- Dealer Social Media
- Standardized Dealer Digital Platform
- Lead Management System
- Real Time Linkage Of Dealer’s Lead Acquisition
- Digital Ecosystem Development- a) BDC : DEM I ICRE Availability
- Capability Building & Certification of DEMs
- Car Portal Budget allocation, Current month Retail targets- Planning brand wise enquiry requirement based on allocated budget. Sharing lead plan with car portals.
- Booking Reconciliation : Cancellation Failure cases- Reconciling Failed bookings: To validate for cancellation and get booking/refund processed
- Escalated concerns – online bookings-Concern Closure with support to Customer Care and Booking Support
- Cases in refund que vs. fund availability-Funds availability for refund
- Data for Updating CMS screen (Dealer Digital Assets) from ADC / Brand- Updated digital content across platforms
Education Qualification
Bachelor’s and /or Master’s Degree