Digital Marketing Manager
Job Description
About the job
Great opportunity to learn generative AI driven digital and PPC and be part of leadership team reporting to founders.
This is a great role only if you have can own a target of delivering INR 50 crore of performance revenue for top healthcare brands in India.
Work with leading Indian and international brands in delivering digital using AI and generative AI.
Work directly with senior leadership of clients such as Galderma, Abbott, Manipal, Apollo, Cipla, in delivering digital and generative AI products and solutions.
Job Overview:
We are seeking a highly skilled and experienced Digital Marketing Manager specializing in
Google Ads and Face book marketing to join our dynamic marketing team. The ideal candidate
will be responsible for developing, implementing, and managing comprehensive digital
marketing strategies to promote our hospital chains services, drive patient acquisition, and
enhance our client’s online presence.
Company Overview:
Multiplier AI stands at the forefront of integrating advanced artificial intelligence to innovate and
transform the pharmaceutical and healthcare sectors. Our primary objective is centered around
the strategic utilization of cutting-edge data analysis, gen AI, and digital marketing
methodologies. We have developed a sophisticated range of AI-powered products, meticulously
tailored to augment revenue growth for pharmaceutical and healthcare enterprises,
predominantly within the United States and Indian market.
Key Responsibilities:
● Lead e-commerce and performance marketing for largest healthcare brands in India and abroad.
Develop, execute, and optimize Google Ads and Face book advertising campaigns to
increase brand awareness, drive traffic, and generate leads for various healthcare
services offered by the hospital chain.
● Create, monitor, and optimize PPC campaigns, including keyword research, ad
copywriting, bid management, and performance analysis on Google Ads (AdWords)
platform.
● Strategically plan, execute, and manage Facebook ad campaigns, including audience
targeting, ad creatives, budget optimization, and performance analysis.
● Collaborate with the marketing team to develop innovative and engaging digital
marketing strategies aligned with the hospital chain's goals and objectives.
● Analyze campaign performance data using analytics tools to generate actionable
insights and make data-driven decisions to improve ROI and campaign effectiveness.
● Stay updated with the latest trends, best practices, and algorithm changes in digital
marketing, particularly in Google Ads and Facebook Marketing, to ensure the hospital
chain remains at the forefront of digital marketing innovations.
● Training and development of the team.
Qualifications and Skills:
● Bachelors degree in Marketing, Business Administration, or a related field. Masters
degree preferred.
● Proven track record (7+ years) in digital marketing with a focus on managing Google Ads
and Facebook advertising campaigns, preferably within the healthcare or related
industry.
● Expertise in Google Ads (AdWords) and Facebook Business Manager with a strong
understanding of PPC, SEM, and social media marketing strategies.
● Proficient in using analytics tools (Google Analytics, Facebook Insights, etc.) to track and
interpret campaign performance metrics.
● Excellent analytical skills, attention to detail, and the ability to interpret data to make
informed decisions and optimize campaign performance.
● Strong communication, project management, and organizational skills with the ability to
work effectively in a collaborative team environment.
Preferred Additional Skills:
Certifications in Google Ads (Google Ads Certification) and Facebook Blueprint Certification.
Experience with other digital marketing channels such as SEO, email marketing, content
marketing, etc.
Salary compensation: among best in industry (INR 11-13 lacs)
Seniority: 5-13 years
