Digital Marketing Manager

Content Creation, Marketing, Marketing Strategy, Online Content Creation, Target Audience
March 5, 2024
Full Time

Job Description

About the job

JOB DESCRIPTION DIGITAL MARKETING MANAGER – BEAUTY INDUSTRY

  • Role – Digital Marketing Manager || Base Location – New Delhi || Industry– Beauty |Employment Type – Fulltime | Level – Manager | Job Function – Online & Digital Marketing | Exp – 3 to 8 years | Salary Slab – 5 to 6 Lacs/Annum
  • Agenda – We are searching for an enthusiastic Digital Marketing Manager who can manage all Online Marketing related activities and operations and reports with a “can-do” attitude to assist our organization to elevate the business function.

Job Duties and Responsibilities:

  • Develop and execute short-term & long-term successful SEO strategies
  • Conducting keyword research, identifying content scope/strategy to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content and landing pages based on user intent, UX, and mobile-first approach
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Keep abreast of SEO and integrated marketing trends
  • Competition analysis to identify gaps and trends
  • Create regular SEO reports and monitor performance metrics
  • Define business requirement and co-ordinate with technology team to get SEO recommendations implemented and track impact of each SEO initiative
  • Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Google Ads/PPC/Social Media Posts/Paid Ads on Insta/FB)
  • Design, build and maintain our social media presence on Instagram & Facebook
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Designing Post for Social Media Marketing based on company marketing strategy.
  • Email Marketing template designing and running email marketing.
  • Perform daily account management and pay per click accounts on Facebook/Instagram & Google (Google Ads) and other search platforms.
  • On page and Off page SEO keyword management and analysis
  • Report on web traffic and user activity and the audience analysis

Requirements:

  • Should be a graduate from any stream but candidates having Digital Marketing Degree shall be preferred
  • Certified Google AdWords Specialists shall be preferred
  • Experience of Digital Marketing in Beauty Industry is preferred
  • Having own Laptop is a mandate
  • Highly level mathematical ability with analytical mindset and critical thinking
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) along with GSC, MOZ, Ahref, SEMRush
  • Skills and experience in creative content writing
  • Data-centric and experimental approach
  • Ability to perform root-cause analysis for movement in ranking, traffic and conversion funnel metrics.
  • Fluent in technical SEO aspects and knowledge of HTML/CSS
  • Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets.
  • Good with mental maths/logic/data interpretation/problem solving
  • Familiarity with Sitefinity or other CMS platforms.
  • Ability to merge digital knowledge with performance requirement for general insurance after understanding various Ed-Tech industry products and parameters

Company Overview:

Bdesir Cosmetcs Pvt Ltd is one of the largest importer and distributor of large skincare and cosmetics brands in South East Asia. BDESIR is partner for brands like Laboratoire Embryolisse,Paris and Temptu Inc, USA etc.

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex or national origin.