Digital Marketing Manager
Job Description
About the job
About Us – HealthSy:
HealthSy is a health-tech start-up with the objective of creating a simplified healthcare ecosystem in our country by offering all the recurring and immediate healthcare services under one platform to the public on one hand and build a network of healthcare partners namely doctors, clinics, retail pharmacies and home healthcare service providers on the other along with providing them with necessary tools and solutions to grow their practice or business.
Our Mission and Vision:
Our mission is to constantly bring in improvements that will enhance or simplify the way that these recurring and immediate healthcare needs are done by people on a daily basis. In simple terms we want to be everyone’s daily health- care partner. Our vision is to build a sustainable health-tech ecosystem or business that would provide solutions to both users in general and the various important stakeholders of the healthcare industry such as doctors, clinics, retail pharmacies, home healthcare service providers. We want HealthSy to be placed in the top 10 health-tech start-ups in India.
Digital Marketing Manager Responsibilities at HealthSy:
1. Develop and Execute Digital Marketing Strategies:
o Formulate comprehensive digital marketing strategies aligned with HealthSy’s overall business objectives.
o Implement and manage digital marketing campaigns across various channels such as social media, email, content marketing, and search engine marketing.
2. Social Media Management:
o Oversee and manage HealthSy’s presence on social media platforms.
o Create engaging and shareable content to increase brand awareness and drive user engagement.
o Monitor social media trends, track metrics, and adjust strategies accordingly.
3. Content Marketing:
o Develop and execute content marketing strategies to enhance HealthSy’s online presence.
o Create and optimize content for various digital channels, including the company blog, website, and third-party platforms.
4. Search Engine Optimization (SEO):
o Implement SEO strategies to improve HealthSy’s search engine rankings.
o Conduct keyword research, on-page and off-page optimization, and regularly analyse and report on SEO performance.
5. Email Marketing:
o Plan and execute targeted email marketing campaigns to nurture leads and retain customers.
o Monitor email campaign metrics and implement improvements based on performance analysis.
6. Paid Advertising:
o Manage and optimize paid advertising campaigns, including pay-per-click (PPC) and display advertising.
o Monitor budgets, analyse ROI, and adjust campaigns to maximize effectiveness.
7. Analytics and Reporting:
o Utilize analytics tools to track and analyse digital marketing performance.
o Provide regular reports to leadership, highlighting key performance indicators (KPIs) and recommending adjustments to strategies.
8. Collaboration and Cross-Functional Communication:
o Collaborate with internal teams, including sales, product development, and design, to align digital marketing efforts with overall business goals.
o Coordinate with external agencies and vendors as needed.
9. Stay Updated on Industry Trends:
o Stay abreast of industry trends, emerging technologies, and digital marketing best practices.
o Implement innovative and effective digital marketing techniques to maintain a competitive edge.
10. Budget Management:
o Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum impact.
11. Brand Management:
o Uphold and strengthen the HealthSy brand through consistent messaging and brand representation across digital channels.
12. A/B Testing and Optimization:
o Conduct A/B testing on various digital campaigns to identify the most effective strategies.
o Continuously optimize digital marketing efforts based on data-driven insights.
o This list is a general representation, and the specific responsibilities may vary based on the company’s size,
industry, and strategic goals. The Digital Marketing Manager at HealthSy should adapt and tailor these
responsibilities to the unique needs and objectives of the organization.
