Digital Marketing Manager

App Store Optimization, Communication, Digital Marketing, Facebook Ads, Google Ads, Marketing Analytics, Performance Marketing, Search Engine Optimization, SEO, SMO, Social Media Optimization
March 5, 2024
Full Time

Job Description

About the job

The Opportunity:

Are you passionate about leveraging the power of digital platforms to drive business growth? We’re on the hunt for a skilled and enthusiastic Digital Marketing Manager to spearhead initiatives that captivate sports enthusiasts, drive engagement, and lead to conversions. If you are a sports enthusiast, possess a knack for digital marketing, and thrive in a fast-paced environment, this is just the place for you!

 

Roles and Responsibilities:

1. Search Optimization: Drive organic traffic to the website, Play store and App store through relevant SEO and ASO initiatives

  • Implement on-page optimization (including keyword, meta tag and content optimization) to improve web and app rankings, and visibility in search results
  • Improve domain authority through relevant backlinks, guest blogging and social media engagement
  • Identify and resolve technical issues that may impact website performance and search engine crawlability (such as site speed optimizations, URL structure, mobile responsiveness etc.)
  • Collaborate with the Tech team to implement Tech SEO recommendations

2. Performance Marketing Campaigns: Plan and execute performance marketing campaigns across various formats and channels to drive business goals

  • Run conversion-based campaigns through Google Ads (Search, Display, Video etc.) and Social Media Ads (Meta, LI, X etc.) platforms
  • Regularly analyse and optimize the performance of campaigns across marketing channels
  • Manage and stay within a monthly budget for all digital marketing spends
  • Regularly interpret data, draw insights and make data-driven recommendations for optimization
  • Run experiments, conversion tests, and predictive analysis across digital platforms to identify trends and best practices

3. Partner Ad Campaigns: Develop and execute campaigns by advertising partners on Playo to maximize for impressions, clicks and conversions as per requirements

  • Work closely with the Content Marketing Team to develop content formats that drive traffic, engagement and campaign goals

4. RoI Measurement: Take full ownership and responsibility of analysing results vis-à-vis inputs on the above-mentioned initiatives and continuously fine-tune strategies based on the analysis

 

Requirements:

  • 3-4 years of proven experience in digital marketing or a similar role
  • Proven track record of successful implementation of SEO strategies, with an improvement in search engine rankings, organic traffic, and website performance
  • Thorough understanding and use of analytical tools (e.g., Search Console, Keyword Planner, Google Analytics, Ahref, etc.)
  • Hands-on experience of executing digital campaigns across ad platforms (Google Ads, Meta Ads etc.)
  • Excellent analytical and problem-solving abilities
  • Strong leadership and team management skills
  • Exceptional communication and interpersonal skills

 

Next Steps:

Believe this is a match made in heaven? If so, drop us an email indicating “Digital Marketing Manager” in the subject line with your cover note and resume to careers@playo.co. Please highlight your motivation for this role as well as your qualifications/skills to convince us that you’re the best person to take the field for this position.