Digital Marketing Manager

Digital Marketing, Marketing Strategy, Online Makreting, Sales, Sales and Marketing, Search Engine Optimization, SEO
February 29, 2024
Full Time

Job Description

About the job

Are you innovative and passionate about current trends and creating digital marketing campaigns? Dizz2Bizz is looking to hire a digital marketing manager to manage the marketing projects in effectively promoting its message across all digital channels. On a daily basis, they will manage client’s website and marketing campaigns on social media, including Facebook, Twitter, and Instagram, and LinkedIn, targeting key customers and generating valuable results.

Responsibilities

  • Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain the online presence including website and social media
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Hands on experience in creating social media content
  • Demonstrable experience executing SEO/SEM projects, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in creating and optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of WordPress, Elementor and Shopify websites
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement