Digital Marketing- Manager / Senior Manager

Asset Management, Content Creation, Digital Marketing, Email Marketing, Search Engine Optimization, SEO
March 5, 2024
Full Time

Job Description

About the job

Hiring for a “Digital Marketing- Manager / Senior Manager” For a Leading Asset Management Firm.

Location – Gurgaon

5 days Working (WFO)

General Shifts

Job Description:

We are seeking a talented and dynamic individual to join our client for overall Brand Management with a thrust in Digital Marketing.

The ideal candidate will have a strong background in digital marketing strategies and execution, coupled with exceptional content creation and writing skills.

The role involves developing and implementing digital marketing campaigns, creating engaging content across various channels, and analyzing performance metrics to optimize strategies.

Key responsibilities:

1. Managing the Brand and related activities

• Be the custodian of the brand and enhance brand equity both in the physical and digital realms (as detailed below).

• Define brand standards, develop a brand manual, and disseminate the same.

• Ensure that the standards are complied with at each touch point to increase equity & recall.

2. Digital Marketing Strategy:

• Develop, implement, and execute comprehensive digital marketing strategies to achieve organizational goals.

• Stay up to date with industry trends and emerging digital marketing channels to keep strategies current and effective.

3. Content Creation:

• Produce high-quality, engaging, and SEO-friendly content for various digital platforms, including websites, blogs, social media, and email campaigns.

• Collaborate with design and multimedia teams to create visually appealing and shareable content.

4. Social Media Management:

• Plan and execute social media campaigns to increase brand visibility and engagement.

• Monitor social media channels, respond to comments, and analyse performance metrics to optimize content strategy.

5. Email Marketing:

• Design and execute email marketing campaigns, including creating compelling content and optimizing for conversions.

• Segment email lists and personalize content to target specific audience segments.

6. SEO Optimization:

• Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.

• Monitor and report on SEO performance, making recommendations for continuous improvement.

7. Analytics and Reporting:

• Use analytics tools to track and analyse the performance of digital marketing campaigns.

• Prepare regular reports showcasing key metrics, insights, and recommendations for optimization.

8. Collaboration:

• Work closely with cross-functional teams, including sales, design, and product teams, to align marketing efforts with overall business objectives.

• Coordinate with external agencies or freelancers as needed for specialized tasks.