Digital Marketing Specialist

Job Description

About the job

Introduction

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities

As Digital Marketing Specialist, you are part of the WW Subscription & Annuity team that helps generate sustainable revenue growth, protect the install base of our clients, and grow their annual spend. You’ll do this by designing and creating content to articulate the business value our clients receive from using IBM software.

• Executes against the global program owner’s strategy.
• Responsible for co-creating content: emails, social media, video scripts, web content.
• Be a power user of the SalesLoft platform to create and deploy multi-touch cadences that align with the global S&A strategy and brand initiatives.
• Acts as Content & Cadence focal point for sellers: ensure each cadence is built per the requirements, ensures translations are provided by the teams, uploads them in the tool and assigns to the correct sellers.
• Handles customer database and uploads to SalesLoft.
• Understands tool analytics and performance metrics.
• Connects with required teams/stakeholders to agree on the communication activities scheduled for each quarter.
• Establishes working relationships with GEO Leads; attends interlocks with Geo Leads and Brand Leaders for status updates, scheduling next campaigns and monitoring results.
• Ensures compliance to business guidelines and data privacy.

Required Technical and Professional Expertise

• Digital and social marketing
• Creative, collaborative, and has a passion for marketing
• Growth minded and eager to continuously learn
• Ability to adapt to change
• Excellent written & verbal skills
• Excellent Excel skills
• English proficiency

Preferred Technical And Professional Expertise

• Adobe Suite skills (Photoshop, Illustrator)
• Web design skills
• Video editing skills

About Business Unit

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

Location Statement

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.