Director of Product Marketing

FinTech, Product Marketing
March 20, 2024
Full Time

Job Description

About the job

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

Work from Bangalore office – Mandatory.

Exp: 10+ years

Job Description

What You’ll Do:

  • Take a lead role in creating compelling, differentiated messaging and positioning for the organization.
  • Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customers learn and choose Idexcel for their Commercial lending software needs.
  • Develop assets, training and content that communicates the value proposition of Idexcel value proposition to the sales teams and enables them to win in the industry.
  • Work with product and marketing operations to measure success of product-led growth programs and feed those learnings into new launches and campaigns.
  • As the Director of Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves.
  • You will act as a point of contact, a source of information, and a go-between for multiple departments to convey information quickly and accurately to deliver campaigns in a timely manner for instant analysis.
  • You will create and refine marketing lists for e-mail campaigns and generate leads through social media. As a result, you will be responsible for supplying the sales team with possible leads or for making presentations to groups that could be a good match for the brand.

Required Skills

  • 10+ years of product marketing, product management focused roles in B2B tech that demonstrates a comprehensive understanding of product marketing and all of their strategic components.
  • Excellent written, verbal, and visual communication skills with a passion for storytelling
  • Strong understanding of pipeline generation activities with the ability to work with demand generation teams and plan campaigns.
  • Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
  • Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion.
  • Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Idexcel products and how it dramatically improves the workflow of the end-user.
  • It’s preferred that this candidate have experience in banking, financial services or fintech.