Google Ads Expert

A/B Testing, Advertising, Collaboration Tools, Key Metrics, Keyword Research, Pages, Reporting
March 22, 2024
Full Time

Job Description

About the job

Title: Shopping ads Expert with a proven record of sales and ROAS

Department: Sales

Experience Required: Proven experience as a Shopping Ads Expert or PPC Expert, with a minimum of 2 to 5 years of experience.

Roles And Responsibilities:

  • Develop and manage comprehensive Google Ads and PPC strategies to drive qualified traffic and maximize conversions.
  • Proven success in performance marketing with a solid track record in Google Shopping ads and e-commerce.
  • Demonstrable experience in managing daily ad budgets of up to 100K achieving a 10X return on ad spend (ROAS).
  • Perform keyword research and optimise campaigns for optimal performance and cost efficiency.
  • Create and optimise landing pages that align with Google Ads campaigns.
  • Monitor and analyse campaign performance data to identify trends, insights, and areas for improvement.
  • Stay updated with industry trends and best practices in Google Ads and PPC advertising.
  • Collaborate with the marketing team to ensure cohesive messaging and branding across all digital advertising channels.
  • Track and report on key metrics, such as impressions, CTR, CPC, and conversion rates.
  • Identify and implement A/B testing strategies to optimize ad creative and landing page performance.
  • Provide regular reports and insights to stakeholders on campaign performance and optimization recommendations.

Qualifications:

  • Proven experience as a Google Ads Specialist.
  • In-depth knowledge of Google Ads platforms, including Google Ads, Google Shopping, and Display Network.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Excellent communication and collaboration skills.
  • Detail-oriented, organized, and able to manage multiple tasks simultaneously.
  • Google Ads certification is a plus.