Integrated Media Sales (Brand Solutions-IP)

Job Description

About the job

About BCCL:

BCCL is India’s most diversified media company with brands across publishing, television, internet, radio & outdoor domains. Established over 180 years ago, Bennett, Coleman & Co. Ltd. has entered the mainstream of Indian life in every possible way and its incisive products are indeed an accurate barometer of the nation today. A prime focus area of BCCL has always been long-term value creation, for all stakeholders. It is this very thought that led to many of BCCL’s business moves and innovations. The company’s vision is to empower readers, listeners, and viewers to achieve their true potential, and enable advertisers to unlock tremendous value. BCCL has always put the interests of its readers first and foremost, and in the process has gone from merely reporting the news, into the role of an activist that believes in empowering citizens and working with them to bring about transformative change.

A powerhouse of successful Brands, the group believes in shaping market trends & building a portfolio of innovative brands to be ahead of competition. The company has a large and well diversified portfolio comprising of National and City News, Podcasts-News and Infotainment, Entertainment and Lifestyle News, Business News, Specialized Features. The flagship brand, The Times of India, is the world’s largest circulating English daily & The Economic Times is the world’s second largest circulating English Business daily. BCCL is regarded as one of the most innovative publishing companies. Their unique ‘Brand Capital model’ is considered amongst the most innovative ideas.

‘Finest minds who inspire & drive innovative initiatives, build trust & encourage employees to achieve optimal performance’ is the Hallmark of the leadership team. BCCL is one internally cohesive & disciplined team of people from diverse backgrounds. .

Advertising Solutions

Bennett, Coleman & Co. Ltd. are not only the catalyst of socio-political change but also the most influential platform in the 21st century. BCCL gives advertisers value-added opportunities to engage with the consumer at both a functional, informational, and emotional level.

Print Innovation: Most trusted brands have one common secret to their success a sustained brand-building effort. That’s where BCCL plays a major role, with their unique media offerings and innovations in print that are centered around the multifaceted stimuli only print media can offer.

Content Partnership: What turns a brand into an icon? Compelling storytelling that creates a stronger brand recall and positions the brand as a thought leader and influencer. BCCL enriches brand conversations through various content-led collaborations.

Customized Solutions: BCCL has experts who directly work with the people, stand by them, and together drive impactful campaigns. With this expertise, it collaborates with various brands and help them with their brand objectives.

Cause Partnerships: At BCCL, the purpose of journalism is to give people the information they need to make better decisions. In this process, they have partnered with cause-driven campaigns that empower our readers to find and raise their voice and build a better tomorrow

KRAs

The roles and responsibilities will include but not limited to the following: –

· Work with the Brach Horizontal Head for developing and executing the strategies to drive the NCR Branch business growth by building new avenues of revenue for Grey Cell, a part of the Creative Business Portfolio, through Brand Solutions, conceptualizing and creating IPs and Sales.

· This role doubles up as the revenue responsibility of the ions, for the CB Grey Cell portfolio

· Responsible for the business development, driving new customer acquisition across industry verticals and managing and growing the share of wallet of existing accounts.

· Ideate and deliver compelling and innovative integrated brand marketing solutions in line with the clients’ organizational business challenges, brand marketing plans, etc., that will create a competitive edge for generating ad revenue, sponsorships and creation and monetization of various IPs.

· Manage the experiential and 3600 integrated solutions and offerings across print, digital, on-ground events, outdoor, etc.

Scale, market and manage the existing IPs

Desired Skills:

· Innovative and strong in ideation

· Growth mindset

· Sharp business acumen

· Problem solving attitude and clarity of thought

· Solution oriented

· Ownership

· Strong leadership skills

· Excellent interpersonal skills

· Collaborative

Experience : 5-8 years

Location: Bangalore

Educational Qualification: Must have post graduation