Manager/ Assistant Manager – Ad Sales (South – Emerging Business and Markets), SonyLIV

Job Description

About the job

SonyLIV is seeking an experienced Manager/ Assistant Manager – Ad Sales (South – Emerging Business and Markets). The primary role of the incumbent is partial top-line and bottom-line responsibility of Digital Business for the South India region.

POSITION SPECIFICATION

Education: MBA preferred

Experience: 5 – 12 years of total experience

Essential expertise: Digital advertising sales background will be preferred. TV Sales experience can be considered

Desirable Experience – Must be well versed with client strategies and advertising agencies from South India & have strong agency & clients contacts.

KEY RESPONSIBILITIES

• Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.
• Strategize towards securing a steady base by means of acquiring long-term commitments
• Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals
• In depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches
• Build, manage and scale a revenue pipeline with advertisers, online ad networks/agencies and maintain a threshold of Ad Sales revenue on a monthly basis.
• Generate revenue by selling online advertising inventory and meet monthly targets along with maintaining a high CPM rate.
• The candidate will be responsible to maintain a minimum threshold of advertising revenue throughout the year, struck deals to have a regular revenue stream during low seasons.
• Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the ROI.
• Apart from new business, the role includes account development to have a long-term business association with clients.
• Finding out who controls the advertising budget among the target segment organizations and contact them well in advance for new business.
• Formulate and implement innovative Advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.
• Drive results in a fast paced, resource-conscious environment with a creative style and a strong vision.
• The incumbent would be responsible for selling ad inventory and maximize revenue potential by forging long term revenue deals.
• Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be reviewed, will be a critical part of the role.

Critical Competencies:

• Behavioural
• Ability to leverages relationships, build a strong network and have effective negotiations.
• Technical
• Strong knowledge of digital ecosystem.
• Should be both a category & a brand builder with a s strong ability to drive and achieve sales targets.
• High on ideation while creating brand solutions for the clients in-sink with their communication strategies.
• Must possess a strong understanding of the market

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

– India’s Best Companies to Work For 2021 by the Great Place to Work® Institute- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row – UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership

– ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement

– ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!