Marketing Analytics and Data Science

A/B Testing, Artificial Intelligence (AI), Attribution Modeling, Customer Journeys, Data Science, Deep Learning, Generative AI, k-means clustering, Natural Language Processing (NLP), Python (Programming Language)
March 13, 2024
Full Time

Job Description

About the job

Technological Competence/Functional/Technical Skills:

  • Assess, clean, merge, and analyze large datasets adhering to standardized data manipulation techniques and methodology by leveraging R, Python and/or Azure ML, GCP, AWS etc
  • Proficiency with statistical analysis tools (e.g. R, Python) and hands on experience in Statistical techniques such as Decision Tree, Logistic and Multiple Regression, and others
  • Selecting features, building, and optimizing classifiers using machine learning techniques
  • Design, Develop and Deploy advanced machine learning and Artificial Intelligence algorithms/predictive models for use in digital marketing
  • Analytical understanding and hands on experience in developing Multi Touch Attribution models, Media Mix Modelling, Basket Analysis, Marketing Science.
  • Exposure to clickstream data and customer analytics predictive modelling – Cross-selling and upselling models, Shopper intent prediction, Conversion goal prediction, Segmentation, Purchase propensity, Churn, content recommendations etc.

Knowledge of marketing concept like Segmentation, Targeting, Positioning, Personalization etc. is desirable.

Qualifications:

  • Bachelor in highly quantitative field such as Computer Science, Computer Engineering, Mathematics, Physics, Economics, or related field
  • Any diploma/degree in the filed of digital marketing is a bonus
  • 6-10 years of real-world data science experience.
  • Refined written and verbal communication skills. Ability to foster open communications, listen effectively and build strong partnership networks.
  • Domain experience in Retail/Ecommerce or/and Marketing will be a bonus
  • Basic understanding of data warehouse architecture,
  • Strong Excel, Access, and PowerPoint skills,

About Infosys: Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.