Marketing Manager

Advertising, Brand Awareness, Branding, Campaigns, Communication, Competitive Pricing, Computer Literacy, Marketing Programs, Sales and Marketing, Written Communication
March 15, 2024
Full Time

Job Description

About the job

  • Development of a Marketing Plan aimed at stimulating business from the domestic leisure market specifically.
  • Responsible for campaign and project management of all media placements.
  • Source opportunities for inclusion of the hotel on major clients’ intranet sites to stimulate leisure business.
  • Management and evolutionary development of the hotel brochures, printed material, advertisements, documents and promotional material.
  • Increasing brand awareness within all market segments.
  • Management of online marketing activities and research of all new accommodation websites for the hotels inclusion; ensuring competitiveness in both availability and price.
  • Source marketing opportunities with the various travel websites.
  • Make recommendations to revenue management on competitive pricing on an as needed basis.
  • Development of our past guest database to be utilised in targeted email/mailing programs.
  • Continual exploration and implementation of leisure marketing opportunities which will drive business into the hotel, with particular emphasis on third party promotions.
  • Preparation of weekly report.
  • Undertake site inspections and/or entertainment of clients, as appropriate.

Participate in weekly sales meeting and other unscheduled meetings, as required

  • Actively participate in the compilation of the annual business plan for Sales and Marketing and any other reports requested.
  • Represent the hotel/brand at relevant industry events.
  • Ensure thorough understanding of all the brand sales and marketing programs.

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of, genuine hospitality and exceeding guest expectations

  • Gives personal attention, takes personal responsibility and uses teamwork when providing guest service
  • Listens, apologizes with empathy, finds a solution and follows through when resolving guest problems
  • Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis
  • Assumes the responsibility to notice when the guest is not satisfied and uses their best judgment as to when it is appropriate to use the 100% Guest Satisfaction
  • Performs other duties required to provide the service brand behaviour and genuine hospitality

Adheres to hotel policies and procedures:

  • Attends work on time and as scheduled.
  • Follows hotel grooming, hygiene and dress standards.
  • Minimise safety hazards by following all safety rules and procedures.
  • Refrain from personal conversations with other employees at the main entrance.
  • Keeps immediate manager promptly and fully informed of all problems or unusual matters of significance.
  • Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position.
  • Maintains a favourable working relationship with all other company employees to foster and promote co-operative and harmonious working climate.
  • At all time projects a favourable image of the hotel to the public

Skills

Strong verbal and written communication skills

Local market knowledge preferred

Experience managing to brand standards

Proficient computer skills including Microsoft Office suite

Strong negotiation skills

By applying you confirm you have these skills.