Marketing Manager
Job Description
About the job
Introduction
Games24x7 is India & leading multi-game platform. Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games (RummyCircle and My11Circle) and casual games (Ultimate Games).
Backed by marquee investors including Tiger Global and The Raine Group, the company specializes in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms. Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms. The company has also set up a casual games studio, Ultimate Games, to launch new games for the global market.
With a community of over 70 million gaming enthusiasts, the company has recently ventured into the $70 billion global gaming market with specific focus on the United States and will continue to grow internationally and domestically through its innovative games. The diverse, talented, and passionate Games24x7 team is spread across three continents with offices in Mumbai, Bengaluru, Kiev, Philadelphia, and Miami.
Role: Facebook Lead: Games24x7 for flagship product RummyCircle
We are looking for a highly driven and motivated Google Expert to join us. The successful candidate will be a key member of the Performance Marketing team, responsible for all Meta campaigns (Facebook, Instagram, Audience Network etc) and the success of the channel.
Key responsibilities
Own all Facebook campaigns and ensure healthy growth + CAC/ROI improvement.
Design strategies for channel tied to the business objectives like driving volumes in Core
markets & improving unit economics in Non-Core
Stakeholder management with senior leadership, highlighting areas of opportunity within
Facebook, experiment results and areas of improvement.
Determine areas of opportunity, design experiments & incrementality tests, and present data- driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices
Manage multidimensional Facebook campaigns (Creatives, Placements, Campaign types, Bids) while troubleshooting campaign delivery and performance issues.
Navigate through the internal system (Tableau) and third-party systems (Appsflyer) to understand campaign performance and potential issues on attribution & reporting. Conduct full analysis of campaign performance, optimizations, issues, etc.
Make strategic investment/campaign structure changes for long term sustainability of the channel & market. Measure, analyse, and report performance of your channel and support
management in driving channel mix and budget decisions.
Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI
Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact campaigns
Key requirements
At least 3 -5 years experience in Paid performance marketing, at least an year of experience as a Facebook expert is compulsory
Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance
Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV
Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills
An understanding of the nuances of both the demand and supply side of a marketplace is also a plus
Verbal & written fluency in English, additional languages is a plus
