Marketing Partner

Analyst Relations, B2B Marketing, Business-to-Business (B2B), Campaigns, Case Studies, Communication, High Impact Communication, Lead Generation, Market Planning
March 13, 2024
Full Time
Urgent

Job Description

About the job

Analyst Relations

• Identify and strengthen relationships with key influencers like analysts and consultants in order to achieve high share-of-voice in their reports, favourable feedback in their consulting engagements, and leadership rankings in their assessments

• Co-ordinate with product, sales, and presales teams for the creation of market-ready briefing and engagement documents

• Working with internal teams to reply to analysts’ and influencers’ RFIs across Finacle solutions, organizing demos and client references

• Drive Finacle’s brand awareness, engagement and demand generation goals by leveraging various marketing channels and agencies effectively

• Build and drive regular communications, and engagement calendar with influencers

• Share insights from analysts with internal stakeholders on an ongoing basis

• Implement activities for advocacy, lead-generation, and cross-sell leveraging influencer networks

• Budgeting and operations management: managing systems and processes and ensuring compliance

2) Partner Marketing

• Nurturing a systematic value creation and delivery centric approach to partner marketing

• Develop joint annual marketing plans with new and existing partners

• Expand brand visibility & differentiation through joint go-to-market campaigns

• Collaborate closely with partners, and Finacle product teams to develop joint positioning and associated communication assets such as brochures, case studies, research reports, and media engagement plans

• Plan and execute partner-marketing campaigns to generate leads for joint offerings

• Drive partner participation and engagement in Finacle events. Similarly, support Finacle’s participation in partner events

• Plan and execute regular communications with the partner ecosystem

Knowledge / Skills Required

• Experience in B2B Marketing for software products

• Strong English communication skills, with proven content creation capabilities and high impact communication across multiple formats

• Sound understanding of the banking industry

• Broad marketing skills including lead generation and events management

• Proven ability to build collaborative partnerships

• Proven ability to work in a high-demand, dynamic environment

• Previous experience in a software product company preferred