Marketing Specialist

About the job

About the Role:

Marketing Specialists are dynamic individuals with job profiles ranging from marketing planning, content writing, direct advertising, digital marketing, event management, etc. based on the overall hospital marketing plans.

Marketing specialists are communication experts who understand complex information regarding the services and products offered and adaptively communicate with relevant audiences to deliver that information in an effective and comprehensive manner.

Marketing Verticals:

• Field Team
• Brand management
• Digital Marketing
• Guest Relations
• Marketing analytics
• Advertising & Communication

Who we are looking for:

• Individuals with background or interest in hospital / healthcare / medical or marketing / sales / advertising fields
• Active individuals who are comfortable with making frequent field trips as per marketing plan
• Strong communication and language skills
• Understands the importance of professional presentation and grooming

What’s your growth plan?

Depending on your proven experience, portfolio of marketing campaigns and interview evaluation, you may be eligible for the following posts:

• Marketing Assistant
• Marketing Executive
• Marketing Specialist
• Assistant Manager
• Marketing Coordinator
• Area Manager
• Guest Relations Manager

Competitive packages offered.

Day-to-day job duties involve:

• Developing informative content on assigned services / products / brands.
• Designing innovative ways to communicate content with the appropriate audience.
• Design and execute well-planned marketing campaigns – ATL, BTL, TTL
• Design and/oversee production of branded / marketing materials – Brochures, standees, OOH, etc.
• Conducting presentation visits to various areas and individuals as per plan.
• Contribute to digital marketing efforts including but not limited to social media, email marketing, SEO, content writing, etc.
• Organising events such as medical camps, CMEs, conferences, internal events, etc.
• Collecting information on patient experience and managing complaints.
• Track and report feedback & complaints received from marketing activities.
• Marketing research and surveys based for improved marketing efforts.

What working in this role will be like:

• In this role, you are an administrative professional in a team of 15 individuals, managed by Manager (Marketing) & GM (Marketing).
• As part of the marketing team, for your projects, you also coordinate with and are supported by other hospital teams including IT, HR, Hospitality, Maintenance, etc. based on project of collaboration.
• As a marketing profile, you will get to network with the elite doctors of Jalandhar city and surrounding areas in pursuit of the brand and communication goals of the Hospital.
• Competitive salary and benefits offered along + you get to hang out with high-performing team members and learn from their experiences!

Job requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 3-5 years of experience in marketing, with a focus on digital marketing, sales, and advertising.
• Strong understanding of marketing strategies, channels, and branding.
• Excellent communication, negotiation, and interpersonal skills.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, social media management, and email marketing software.
• Grasp on design software such as Adobe, Canva, etc. for efficient, modern designing.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with strong analytical and problem-solving skills.
• Experience in the healthcare industry is a plus.

Job Application:

• Fastrack HR screening process (4-7 days): bit.ly/pateljobs
• Normal HR screening process (4-45 days): submit CV/résumé on hr@patelhospital.com