Performance Marketer

Advertising Campaigns, Brand Performance, Facebook Ads, Multi-Channel Marketing, Online Content, Operations, Paid Media Advertising, Pay Per Click (PPC), Product Marketing, Web Analytics
March 27, 2024
Full Time

Job Description

About the job

HOK BEAUTY PRIVATE LIMITED is a part of the Kanvar Group that specializes in offering high-quality international makeup products at a good price. Founded in 2012, HOK MakeUp is one of the top 3 suppliers in the market. The company primarily sells products from exclusive brands, including Makeup Revolution (London), L.A Girl (USA), Wet n Wild (USA), L.A Colours (USA), Milani (USA), Eveline (Poland), Lamel (Poland), and many more. The Director, Nikhil Bhatia, has a rich exposure in beauty, cosmetics, and marketing that resulted in the launch of his group beauty and skincare brand under “Kanvar Probio Pvt Ltd.”

Role Description

  • End-to-end media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes running awareness, traffic, revenue generation campaigns)
  • Ownership of the brand’s digital growth strategy for its D2C website to increase ROI.
  • Analyse and optimise ad campaigns to increase return on investment (ROI).
  • Analysing data on ad spends, revenue, and user/customer behaviour with the help of tools like Google Analytics.
  • Recommend and execute experiments to improve learnings across marketing creatives and communication.
  • Should understand what kind of creatives and copies work for best conversions.
  • Should have proven experience in setting up and using custom/lookalike audience
  • Coming up with automations.
  • Line management responsibility for the digital marketing operations teams covering paid media.
  • Should’ve managed more than 5 lakhs budget on Google Adwords and more than 5 lakhs budget on Facebook Ads; per month across clients.
  • Manage social & digital presence of the assigned including overall execution, online response management and maintenance of respective online media properties.
  • Track all platforms and share assistance in their evaluation regularly by generating reports for the performance.
  • Keep tabs on competitors. Track and conduct competitor analysis to assist in providing data for a comprehensive understanding of the competitors & their brand performance on digital media platforms.

Requirements

  • you have prior experience in performance marketing or a similar role.
  • building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channel.
  • 3+ years of experience in the same role