Senior Specialist – Product Marketing

Consumer Behaviour, Copywriting, E Commerce, Go-to-Market Strategy, Market Analytics, Marketing Campaigns, Media Engagement, Product Differentiation, Product Launch, Product Marketing
March 19, 2024
Full Time

Job Description

About the job

Role: Senior Specialist – Product Marketing

Location: Bangalore

Ecosystem Product Marketing specialist have a critical role as part of Marketing team. They will be the SPOC for marketing team to execute campaigns and assist in increasing visibility and sales of the given categories across all platforms. The role requires your to be analytical, proactive and good communicators. You will be responsible for an entire marketing of the assigned portfolio and will require you to ideate & execute the marketing campaigns throughout the lifecycle of the product.

Roles & Responsibilities

  • Understanding the product and technical aspects of the product. Understand the market, competition and where do we stand.
  • Coming up with product differentiation, positioning , and GTM for the product and product launches.
  • Create marketing campaigns in line with the business objectives and execute it end to end. Working with insights derived after understanding consumer behaviour.
  • Design contextual campaigns across platforms in order to improve sales, coordinate with content, design and digital marketing team to execute the same
  • Coordinate with designers and content writers to create sales content and campaign creatives on Mi.com/ APP
  • Continuously finding agencies and working with them closely for day to day campaigns
  • Coordinate with design to team to create for sales/ marketing and campaigns banner
  • Work with content manager to get the campaigns, product pages , make the content intuitive
  • Align relevant teams before new product launch, sale event and marketing campaigns
  • Coordinate with partners to understand various offers on Mi products and gather relevant content to display on Mi.com
  • Keep Logistics team, CS team, Social Media team informed about a) New Launches b) Sales, Sale dates, volumes

Skills Required

  • Understand social media thoroughly. Come up with Social media engagement strategy and content creation on a continuous basis.

Experience With E-commerce Is Mandatory

  • Experience: 2-4 Years. Inclination towards understanding technology
  • Already displays copy skills through either [a]professional responsibilities as a copywriter for at least 2 years
  • Pro-active and someone who can smoothly work with multiple teams
  • Can bring creativity to operate under extremely tight constraints of time

Qualification

  • Mass communication/Adverting/ MBA Marketing background
  • Can bring creativity to operate under extremely tight constraints of time