Shopper Marketing Manager (E-Commerce)

Job Description

About the job

About Godrej Consumer Products

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our ‘Good &Green’ approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

www.godrejconsumerproducts.com

Designation: Manager

Location: Mumbai

Job Purpose:

The Ecommerce team is an independent business unit within GCPL, it’s a highly agile and high growth team which is evolving rapidly. This role will lead all shopper related activations on the digital shelf that lead to business goal delivery of revenue and profitability for the product portfolio. The incumbent will be the custodian of the brand on shelf and is responsible for planning to execution on key e-commerce accounts.

Roles & Responsibilities:

Category annual planning

• Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for priority brands

E-com shopper marketing

• Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response
• Develop e-com shopper mktg plan for priority sub-brands
• Implement plan via both direct execution and influencing other e-com verticals (KAMs, e-com marketing, e-com NPD)
• Analyze e-com performance and identify course corrections

Marketing execution coordination

• Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams)
• Jointly plan & execute full funnel activities, along with digital marketing manager

Customer influence

• Represent category/brands to e-com customers (especially in JBP process)

NPD

• Ensure delivery of pre- and post-launch checklist for priority e-com NPDs
• Closely monitor performance post launch, identify issues and course correct

Educational Qualification: MBA from Premier B school

Experience: 4-6 years of experience

Skills:

• Agile – able to execute rapidly and effectively in complex environment, strong results orientation
• Bold – ambitious mindset, willing to stretch for outstanding results
• Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective
• Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations
• Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse – especially having our team members reflect the diversity of our businesses and communities – helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.