Social Media Manager

Digital Marketing, Online Makreting, Sales, Sales and Marketing, Social Media Marketing, Social Media Strategy
March 1, 2024
Full Time

Job Description

Job Title: Social Media Manager

Location- Ahmedabad

Experience- Minimum of 3-4yrs of experience.

Salary Range – 35k – 45k

**Responsibilities:**

1. **Content Creation:**

– Develop engaging and relevant content for various social media platforms.

– Craft compelling captions, posts, and multimedia content.

2. **Strategy Development:**

– Formulate and execute social media strategies aligned with organizational goals.

– Stay updated on industry trends to enhance the brand’s online presence.

– Familiar with Facebook, Instagram, LinkedIn and Twitter platforms and trends.

3. **Audience Engagement:**

– Foster community engagement through comments, messages, and interactions.

– Monitor and respond to audience feedback and inquiries.

4. **Analytics and Reporting:**

– Track and analyse social media performance using tools and metrics.

– Generate reports to measure the effectiveness of campaigns and strategies.

5. **Campaign Management:**

– Plan and execute social media campaigns, including paid promotions.

– Collaborate with cross-functional teams to ensure campaign success.

6. **Brand Advocacy:**

– Cultivate brand advocates and influencers for collaboration.

– Build and maintain relationships with key influencers in the industry.

– Planning giveaways with other brands and influencers on monthly basis.

– Creating and promoting single brand tonality in all social media platforms.

7. **Monitoring Trends:**

– Stay abreast of social media trends and algorithm changes.

– Adjust strategies to capitalize on emerging opportunities.

8. **Platform Management:**

– Manage and update social media profiles on various platforms.

– Ensure brand consistency and compliance with platform guidelines.

**Requirements:**

  • Degree in Marketing, Communications, or related field.
  • Proven experience of 3-4yrs in social media management.
  • Strong written and verbal communication skills.
  • Familiarity with social media analytics tools.
  • Creativity and ability to think outside the box.
  • Knowledge of current industry trends and best practices.

**Skills:**

  • Content creation and copywriting.
  • Social media strategy development.
  • Data analysis and reporting.
  • Community management.
  • Collaboration and teamwork.
  • Familiarity with social media advertising.
  • Adaptability to changing trends and algorithms.