Social Media Marketing Manager

Search Engine Marketing, SEM, Social Media Marketing, Social Media Optimization
March 4, 2024
Full Time

Job Description

About the job

What You’ll Do:

  • Develop and execute comprehensive marketing strategies to increase brand awareness, drive sales, and build a loyal community around Earthside Farms.
  • Create and manage a dynamic monthly marketing calendar that seamlessly integrates across all channels (social, email, SMS, advertising).
  • Champion brand storytelling through engaging content creation across all digital platforms.
  • Oversee the marketing budget with meticulous attention to detail and ROI optimization.
  • Forge powerful relationships with key influencers to amplify brand reach and engagement.
  • Cultivate an active and thriving social media presence across relevant channels (Instagram, Facebook, Tiktok, etc.).
  • Craft compelling email campaigns to nurture leads, drive conversions, and foster customer loyalty.
  • Leverage SMS marketing effectively to engage your audience and promote special offers.
  • Design and manage impactful social media ad campaigns targeted to specific buyer personas that result in increased sales, brand awareness, and engagement.
  • Analyze marketing data and generate insightful reports to track progress, measure success, and inform future strategies.
  • Collaborate with internal teams (sales, product, design, etc.) to ensure brand consistency and seamless execution.
  • Stay ahead of marketing trends and technologies to identify new opportunities and implement innovative solutions.

Who You Are:

  • A seasoned marketing professional with a proven track record with at least 5+ years of experience in a fast-paced environment ideally in the snacks or packaged food space.
  • A strategic thinker with a proven track record of driving brand awareness and business growth.
  • An expert in multi-channel marketing, with deep proficiency in social media, email, SMS, and paid advertising.
  • A creative storyteller with a knack for crafting captivating content and digital assets that resonate with target audiences.
  • A data-driven decision maker with strong analytical skills and reporting experience, comfortable analyzing marketing budgets and ROI.
  • A highly organized and resourceful individual with excellent project management skills, adept at managing marketing expenses and budgets efficiently.
  • Proficient in design software such as Adobe Creative Suite, Canva, and AI tools for creating engaging visual content.
  • Passionate about healthy living and sustainable practices, aligned with Earthside Farms’ values.
  • A collaborative team player with strong communication and interpersonal skills.

Why Earthside Farms?

Join us at Earthside Farms and be part of a fast growing company with a passionate team revolutionizing the snack industry. You’ll have the opportunity to make a real impact, build a rewarding career, and contribute to a mission that brings deliciousness and wellness together.