Sr Executive E-Commerce Marketing

Campaign Execution, Campaigns, Communication, D2C, E Commerce, Key Performance Indicators, Marketing Campaign Management, Marketing Campaigns, Public Relations, Stakeholder Management
March 20, 2024
Full Time

Job Description

About the job

Position: Sr Executive E-Commerce Marketing- Mi.com

Location: Bangalore, India

Reports to: Senior Manager

Job Responsibilities

The person will be responsible to build long-term relationships with customers, increase their loyalty towards Xiaomi and play a vital role in fostering long-lasting relationships with our valued customers.

Job Duties

 

  • To plan, execute and optimize D2C marketing campaigns, including creative development, campaign launch, budget management, campaign tracking, A/B testing and performance analysis hence driving effective ROI
  • Design engagement module, wireframes and other marketing interventions for the success of the campaigns
  • Leverage targeted campaigns, promotional activities and customer engagement initiatives to attract new customers, enhance customer loyalty, and drive repeat purchases
  • User growth for the platform through external partnerships resulting into sustainable growth and increase reach
  • Regularly track and report on key performance indicators (KPIs) related to user growth, acquisition costs, conversion rates, and user engagement
  • Collaborate with internal teams to drive optimal business performance including creative, digital, category management, customer service, creative, and analytics to ensure cohesive brand messaging, consistent customer experience, and effective campaign execution
  • Stay up to date with market trends, competitor activities, and consumer behaviours to identify opportunities for growth and optimize marketing strategies.

Desired Candidate Profile

 

  • 4+ years of work experience in a consumer-facing environment
  • A good understanding of current marketing trends
  • Exceptional project management and communications skills are essential.
  • Strong analytical skills as well as data orientation
  • Customer-centric attitude
  • MBA preferred

Qualification – Any Master’s Degree

Experience – 4+ years

Full time or Part time – Full Time

Skills: D2C Marketing, Campaign Management, Project Management, Planning and Stakeholder Management

Travel – No