Sr. Marketing Researcher – Consumer Insights
Job Description
About the job
Overview of the role:
As a member of the Enterprise Insights team at Target in India, you will expand efforts to help shape the ideal guest (consumer) experience and drive business and communication strategies and activations. This role supports the Category Insights team, which focuses on understanding consumer behaviors, attitudes, needs, and motivations across Target’s core businesses.
You will play a key role in bridging the gap between business and guests through research by collaborating with multiple stakeholders including merchandisers, marketers, category managers, and creative teams. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work. Target leverages both qualitative and quantitative techniques and various secondary and proprietary sources of data to conduct research studies. As an advocate for the guest, you’ll be expected to frame findings into compelling insights and stories to establish guest understanding and empathy on the team and drive effective changes. Your work will have to include actionable recommendations for teams to then run with and achieve desired business goals for the organization.
As a Sr. Marketing Researcher of Category Insights, you will report to the Sr. Manager, Insights and have responsibility for a Merchandise Pyramid.
Responsibilities:
- Identify best method or mix of methods for the research plan, timeline and resourcing.
- Work closely with cross-functional teams to identify and develop research plan based on analysis of knowledge gaps, project goals and risks.
- Conduct consumer research and report findings.
- Perform thorough qualitative/quantitative analysis to create meaningful insights and actionable recommendations.
- Work on an iterative approach through close alignment with business teams to influence impact of the project.
Skills:
- Solve business problems with a consumer- cantered approach.
- Strong grasp of quantitative data analysis and statistics from a business perspective, including generating and distilling reports from syndicated and secondary sources
- Conducting field research (both quantitative and qualitative), including preparing survey design/ discussion guides etc.
- Strong collaboration to effectively influence a diverse set of stakeholders.
- Communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
- Manage ambiguity, work autonomously, meet deadlines and multi-task in an agile environment.
Preferred Background:
- Four-year degree or equivalent experience
- Retail/E-Commerce Experience
- Minimum of 5 years of Consumer Insights experience
- Significant experience with different methods of quantitative, qualitative, syndicated and first-party insight tools
- Experience analysing syndicated and secondary data sources, as well as macro trend analysis
