Trade Marketing Manager

Activations, Business Insights, Category Management, Demand Planning, Go-to-Market Strategy, Launches, New Launches, Product Launch, Shopper Marketing, Trade Marketing
March 12, 2024
Full Time

Job Description

About the job

About Godrej Consumer Products

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.2 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our ‘Good &Green’ approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

www.godrejconsumerproducts.com

Designation: Manager

Location: Mumbai

Roles & Responsibilities:

The Category Trade Marketing Manager acts as a key conduit between marketing, sales and customer team and works as strategy and insights arm of the channel.

Category development:

  • Responsible for revenue, growth, demand planning and business development for set of categories
  • Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities
  • Develop a joint brand-channel activity calendar for building the categories

New product launches, brand led activations and visibility planning:

  • Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands
  • Develop and execute brand activations in close coordination with KAMs, Ops and Customer team.
  • Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same

Channel development projects and data insighting:

  • Assess potential for special packs and work on the development of the same with the cross-functional team.
  • Work on shopper insights led category management.
  • Work on projects to lead innovation in channel : product mix (combos), promotions, visibility, systems & processes and channel activations.
  • Research and data analysis on offtake data, shopper retail data, Nielsen etc. Lead insighting into action

Promotion and Spends Management:

  • Design shopper promotion along with KAM and Ops team.
  • Responsible for spends management for the set of categories.
  • Stringent check & tracking of the same.
  • ROI check and pre-post evaluation of spends, promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact.

Educational Qualification: MBA from a tier 1 institute.

Experience: 4-6 years of experience

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse – especially having our team members reflect the diversity of our businesses and communities – helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.